Autodesk's software will be used to help adapt more than 40 existing venues across southern California and design temporary buildings to support LA28's no-new-permanent-venues plan.
Dara Treseder, Autodesk's CMO, stated the sponsorship drives new business, aiding LA's $1 billion temporary overlay and construction plan, emphasizing leaving a positive brand legacy.
The LA Olympics aims to offset its $7 billion cost through sponsorships, ticket sales, and media rights, with Autodesk's partnership crucial in reaching the $2.5 billion domestic sponsorship goal.
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