London small businesses make up to 86% of their annual revenue during the festive period
Briefly

"Small businesses across the capital continue to struggle. After two years of interrupted trade as a result of the pandemic and cost of living crisis, small business confidence in the future is decreasing. According to recent statistics from VistaPrint, the need for consumers to drive small business growth by supporting initiatives like Small Business Saturday are more crucial than ever."
"I'm often asked by VistaPrint customers if it is possible to market their brand effectively on a shoestring budget. My answer is always a resounding yes: you do not need a huge budget, but it is useful to know how to allocate your spend smartly."
Read at London Business News | Londonlovesbusiness.com
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