The very first local marketing strategy you should implement is claiming your Google Business Profile. This free tool from Google was created specifically for small businesses to help them manage how they appear in search results and on maps.
After establishing your business profile, the next step is to claim your local listings on third-party websites, such as Yahoo, Yelp or Bing. Verifying your business with these directories is another way to establish credibility, since the information across all sites will be consistent.
The majority of people who are looking for a local product or service will be searching on their phones, which means your website absolutely needs to have a mobile-friendly design.
#local-marketing #google-business-profile #local-listings #mobile-friendly-website #small-businesses
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