The change is a catastrophic one for a lot of current MLM top sellers, though, and also betrays the ghoulish truth at the center of these companies: When a company with a famously exploitative business model pivots to mimic the influencer economy, it's not an ethical choice...
MLMs, also known as direct marketing, network marketing, or pyramid selling, are businesses that sell products, but that are built primarily on the recruitment and retention of independent sales associates and the commissions on their sales.
When you join an MLM, you buy your products from the person who recruited you, your 'upline,' and if you recruit people, they buy their products from you. They're your 'downline.' The more people join the business, the more it starts to look a bit like a ... pyramid.
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