"A new national campaign led by UNINTERRUPTED, the LeBron James Family Foundation (LJFF), and global hiring platform Indeed seeks to challenge that dynamic by putting skills-not résumés-at the center of hiring conversations. The initiative arrives with the premiere of The Main Thing, a four-part digital series featuring LeBron James in dialogue with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani, alongside a national commercial spot narrated by broadcasting legend Ernie Johnson Jr."
"Anchored by storytelling, this campaign is designed to show how lived experiences, creativity, and hard-earned skills shape career trajectories. By aligning the reach of UNINTERRUPTED with Indeed's mission to help people get jobs, the effort spotlights a future where opportunity expands for individuals regardless of their educational background or traditional career path. UNINTERRUPTED, the award-winning brand co-founded by LeBron James and Maverick Carter, has long championed stories of resilience, perseverance, and empowerment."
UNINTERRUPTED, the LeBron James Family Foundation, and Indeed launched a national campaign that prioritizes demonstrable skills over formal credentials in hiring. The initiative includes The Main Thing, a four-part digital series featuring conversations between LeBron James and creators across sports and culture, and a national commercial narrated by Ernie Johnson Jr. Storytelling highlights lived experiences, creativity, and hard-earned skills as drivers of career paths. The partnership aligns UNINTERRUPTED's audience reach with Indeed's job-placement mission to promote equity and mobility, portraying a future where opportunities expand regardless of educational background or traditional career trajectories.
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