"E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry."
"Marchisotto is considered one of the primary architects of E.l.f.'s explosive growth, a master marketer with a deep understanding of culture. She launched the brand on TikTok when it was still just a fledgling platform living in the shadows of Instagram."
"Oshiya Savur will succeed Marchisotto as chief marketing officer, E.l.f. Brands. Savur was most recently chief marketing and brand officer at Maesa, and has held positions at Charlotte Tilbury, Revlon and Unilever."
"Ekta Chopra has been appointed into the new role of chief technology and AI officer. This reflects how the company sees the future: technology and AI as core drivers of transformation and growth across every part of the business."
Kory Marchisotto has been appointed president of E.l.f. Brands, a new role aimed at expanding E.l.f. Cosmetics and E.l.f. Skin. She will remain part of E.l.f. Beauty's executive team. Marchisotto has been instrumental in E.l.f.'s growth, launching successful campaigns and leveraging platforms like TikTok. Oshiya Savur will take over as chief marketing officer, while Ekta Chopra has been named chief technology and AI officer, reflecting the company's focus on technology and AI for future growth.
Read at WWD
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