Perhaps the most interesting new creator tool on Kickstarter is 'Late Pledge,' enabling creators to collect funds post-campaign closure, boosting earnings significantly.
The Late Pledge feature is part of Kickstarter's shift towards becoming a comprehensive funding and launch platform, expanding beyond traditional crowdfunding services.
Kickstarter's new Performance team covers campaign marketing, already helping creators raise close to $1 million in pledges as part of the platform's evolution.
The introduction of Late Pledge and Performance team poses a threat to third-party services that previously filled gaps in Kickstarter's crowdfunding process.
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