Kickstarter's Late Pledge feature, available to creators who meet their initial goal, enables backers to continue supporting projects even after the campaign ends.
Late Pledge has proven successful during testing, helping creators raise an additional 35 percent over their original goal, with a global rollout now implemented.
Kickstarter has introduced an in-house marketing unit to aid creators in promoting their campaigns, offering a range of services from creative support to ad execution.
Additional features on the horizon include a new survey tool for reward fulfillment and the future ability to handle shipping and tax payments via the Kickstarter mobile app.
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