It takes more than money to bring an idea to life. You need solid marketing, audience reach, fulfillment logistics, backer communication, and connections. - Everette Taylor, CEO of Kickstarter.
Late Pledges, a new feature, allows creators to continue funding even after the campaign ends. The enhancement of existing tools helps estimate order fulfillment costs better.
Kickstarter's in-house marketing team helped raise close to $1 million in pledges for tested projects. Late Pledges feature resulted in 35% more funding for one user.
Kickstarter is making improvements to retain users who were moving to competitors like Indiegogo. The new features aim to offer more support to creators globally.
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