"The spot leans into a long running internet joke suggesting that any basketball player who gets close to Jenner is subject to unfortunate consequences. Fueled by memes, real life coincidences, and fan speculation, the so-called Kardashian Kurse is not denied but addressed directly, with Jenner referencing her previous basketball relationships. With a self aware wink, the commercial suggests that while the internet has been busy theorizing, Jenner has been doing something more strategic and likely Kris Jenner approved, betting on it."
"Set inside a deliberately "kursed" mansion on a hill, the 30 second commercial, which will air during halftime of the Big Game, and a 90 second extended digital cut blend glossy visuals, sharp comedy, and faceless exes. Jenner explains how she has turned her rumored effect on men into winning bets on Fanatics Sportsbook, resulting in a flirtatious and self-deprecating take on sports fandom that invites viewers to take a side. Fans can choose whether to bet with her or against her once her Big Game pick goes live."
Fanatics Sportsbook released its first Big Game commercial titled "Bet on Kendall," marking Kendall Jenner's first Big Game advertising campaign. Fanatics Studios, a joint venture between Fanatics and OBB Media, produced the spot with Bolded as the creative studio. The campaign includes a 30-second halftime commercial and a 90-second extended digital cut that leans into the internet meme known as the Kardashian Kurse, using glossy visuals, sharp comedy, and faceless exes staged in a deliberately "kursed" mansion. Jenner reframes the rumored effect on men as a strategic betting angle and invites fans to bet with or against her on Fanatics Sportsbook.
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