"They are so multifaceted in so many aspects of entertainment that it made [the signings] a no-brainer. For us, culture is super important."
"If you control or influence a portfolio like this, you're not just responding to media opportunities, you're creating them, packaging them, and then distributing them across platforms where demand already exists."
"Goodrich (who has nearly half a million subscribers on YouTube and TikTok) makes high-quality scripted content that includes official tie-ins with Hollywood blockbusters like The Running Man and cameos by celebrities like Drake."
Reign Maker Group and Paradigm have formed a partnership to sign diverse multi-hyphenate creators, including Reza Jackson, Max Goodrich, and Grayson Boucher. This collaboration aims to build resilient portfolios that are not solely dependent on ad revenue. The agencies recognize the importance of evolving to support creators who shape culture and create media opportunities. Goodrich exemplifies a creator who transcends traditional boundaries, producing high-quality content that engages audiences and connects with major Hollywood projects.
Read at Digiday
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