A content audit is a pretty simple concept. It's a systematic review of all the content you've created, like blogs, whitepapers, even landing pages; the places where the content lives, such as your website; and the analysis of whether the content has met your goals and reached its audience.
Identify which pieces of content are (still) timely and relevant. Those that are likely should be refreshed. Those that aren't should be retired and removed from your website.
Improve search engine optimization. Of course, SEO involves more than just content, but keeping your content fresh and engaging through SEO will ultimately help your search engine rankings.
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