In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators.
There is one social media feature that satisfies users' desire to connect - Instagram's Close Friends. On Close Friends, users feel free to share private stories in a controlled, non-judgmental space. Individuals can control who sees their content, and it's the one corner of the app where there are no ads or selling.
While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop. Since its launch, TikTok Shop has been met with mixed reviews.
[
add
]
[
|
|
...
]