LinkedIn's web traffic has surged by 10.6% year-over-year, contrasting with a 15.2% decline for Twitter (X). March saw LinkedIn attracting 269.2 million unique visitors globally, an 11.1% increase from the previous year.
LinkedIn's app downloads have risen by 10% year-over-year, while Twitter(X)'s downloads decreased by 24%. This is partly attributed to X's rebranding impacting user recognition. LinkedIn's strategic expansion into dynamic content appeals to a younger demographic.
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