"CMOs are struggling for respect and influence in the C-suite. At Cannes, The Drum's Gordon Young gathered Nick Primola of the Association of National Advertisers, Carmen True of Qualcomm and Luiz Felipe Barros of Channel Factory to discuss how to turn the tide and launch our new campaign to give marketing the prominence it deserves."
"Does marketing have a marketing problem? CMOs are struggling for respect and influence in the C-suite. At Cannes, The Drum's Gordon Young gathered Nick Primola of the Association of National Advertisers, Carmen True of Qualcomm and Luiz Felipe Barros of Channel Factory to discuss how to turn the tide and launch our new campaign to give marketing the prominence it deserves."
CMOs are struggling to gain respect and influence within the C-suite. Marketing faces a perceived problem in how it is valued and positioned at the highest decision-making level. At Cannes, industry leaders gathered to discuss how to reverse this situation. The conversation included representatives from the Association of National Advertisers, Qualcomm, and Channel Factory. The goal is to turn the tide and launch a new campaign that increases marketing’s prominence and impact in corporate leadership. The focus centers on elevating marketing’s role so it receives the attention it deserves from senior executives.
Read at The Drum
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