"As is customary for industry-leading lifestyle brand Beats by Dr. Dre, the team behind your favorite pair of headphones recruited a seriously star-studded cast for this year's Beats Elite.The latest class of college stars includes Alabama's Ryan Williams, Ohio State's Caleb Downs, Michigan's Bryce Underwood, Georgia's Nate Frazier, Texas' Colin Simmons, Oregon's Dante Moore, Florida's DJ Lagway, Oklahoma's John Mateer"
"Beyond the unique school-themed headphones, there was plenty of variety among the nine players in their looks and art direction."One of the most exciting parts of this campaign was watching how each athlete personalized their looks," Beats CMO Chris Thorne said. "Giving them the space to fully express themselves allowed them to show up as their best, inside and out.""
"That variety is easy to see. In the photoshoot, Williams is wearing a tailored suit jacket, Downs is seen rocking a crochet knit button-down that matches his headphones, Moore keeps it casual, posting up in a barbershop chair while Frazier went with an all-red seamless that gave a consistent background to his all-red look."We prioritize building genuine relations with athletes ... Players get to play an active role in shaping their legacy while growing as professionals in the process," he added."
Beats by Dr. Dre's Beats Elite class includes nine college athletes from Alabama, Ohio State, Michigan, Georgia, Texas, Oregon, Florida, Oklahoma and South Carolina. Beats announced the new class via @LeagueFits with fit pictures showing each athlete wearing school-licensed headphones. The campaign emphasized individual expression, with players personalizing looks ranging from a tailored suit jacket to crochet knits, barbershop casual, and an all-red seamless set. Beats CMO Chris Thorne said athletes were given space to fully express themselves and that Beats prioritizes building genuine relationships with players who shape their own legacies. Selection prioritized character and storytelling beyond on-field statistics.
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