"Lowe's beat Wall Street's expectations for its quarter ended Aug. 1, with comparable sales increasing 1.1% versus the year-ago period. But executives on an earnings call noted that the retailer is still working through short-term challenges specific to the home improvement sector like high mortgage rates and a depressed housing market, in addition to the more broad-based challenge of cautious, value-focused consumers."
"Lowe's will promote its holiday offerings with a series of 15- and 30-second ads that imitate the look and feel of how consumers research, shop and share via smartphones. A hero spot focuses on a woman who wonders, "Gifts, decorations - how will we afford the holidays?" before showcasing Lowe's product mix, rewards program and AI-powered shopping assistant. Other spots center on holiday decor envy and the "holiday emergency" of a broken refrigerator."
Lowe's beat expectations for the quarter ended Aug. 1, with comparable sales up 1.1% year over year. Executives identified short-term headwinds from high mortgage rates, a depressed housing market, and cautious, value-focused consumers. The company added NFL football stars to marketing, partnered with Palantir and Nvidia on AI-driven supply-chain initiatives, and created a holiday program featuring in-store experiences, deals, and new merchandise. Holiday marketing includes 15- and 30-second ads that mirror smartphone research and sharing behavior, a hero spot highlighting affordability concerns and an AI-powered shopping assistant, Spanish-language spots focused on traditions, and creative work by Dentsu Creative. Strategy emphasizes breaking category conventions and meeting consumers where they are.
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