David Salisbury, a luxury orangery and conservatory designer, partnered with the performance marketing agency Launch to enhance campaign performance and generate better results. The main objectives were to explore new channels, improve lead property value, and focus on consultations as a key campaign outcome.
The campaign strategy included implementing value-based bidding and Performance Max for improved lead quality, utilizing social ads on YouTube, Instagram, and Pinterest, and creating customized content for different stages of the sales funnel.
Results: The campaign achieved significant results in a six-month period (YOY): 59% increase in Google Ads conversion rate (5.18% to 8.20%). 12% increase in conversions from lead to consultation, surpassing the 10% target. Exceeded the target of 60 leads from Pinterest, achieving 85 leads
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