U.S.-based Community will have an opportunity to reach an international audience, while London-based Infobip will gain greater access to the North American market.
While Community has been SMS-centric, Infobip supports and connects engagement across a multitude of channels including not only SMS, but also email, voice, web and mobile push, in-app messaging, Instagram, Messenger and WhatsApp.
This looks like a strategic partnership rather than an integration of technologies, but we'll watch and see whether Community expands its capabilities across additional channels.
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