According to the latest report by The Advertising Standards Council of India (ASCI) around influencer trust, 91% of people trust advertising in general, and 80% of respondents trust social media influencers as much as they trust their friends.
One of the biggest challenges in influencer marketing is finding the right influencers to partner with. There are millions of influencers on social media, and it can be difficult to identify the ones who are a good fit for your brand and campaign.
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