"People judge your entire business from the minute they hear your domain name. Fortunately, with the massive increase in available domain extensions, it's now simple to find an address that perfectly reflects your brand and stands out."
"Domain strategy leverages the real estate on both the right and the left side of the dot. That right-side extension is no longer just a suffix. It's prime digital real estate that can actively tell the story of a brand or business, conveying expertise, artistic endeavors or consultancy right from the start."
Domain extensions have existed for decades, but traditional TLDs are increasingly claimed, making memorable, available addresses harder to find. Domain strategy has become a core component of brand identity and a point of differentiation for marketers. Domain names create immediate impressions and can influence how audiences judge a business. A recent expansion of descriptive TLDs like .studio offers new opportunities to reflect personality, mission, and industry relevance, and can improve prominence in AI-generated search results. Right-side TLDs now function as prime digital real estate to tell a brand's story and support targeted marketing efforts.
Read at Digiday
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