In a nation divided, could brands be the thing to bring us a little closer together?
Briefly

Peter Baker of The New York Times highlights the profound cultural, racial, and ideological divide in America, which likely persists regardless of the 2024 election outcome.
In a deeply divided nation, traditional institutions like the military and media reflect divergent perspectives, showcasing the absence of shared trust and collective admiration.
Our research on brand affiliations revealed that 70% of 245 analyzed brands are neutral, indicating similar values across party lines among Democrats and Republicans.
The notion of brands having political affiliations would have seemed bizarre a decade ago, but today's polarization suggests we now live in a world of political 'brands'.
Read at Fast Company
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