Peter Baker of The New York Times highlights the profound cultural, racial, and ideological divide in America, which likely persists regardless of the 2024 election outcome.
In a deeply divided nation, traditional institutions like the military and media reflect divergent perspectives, showcasing the absence of shared trust and collective admiration.
Our research on brand affiliations revealed that 70% of 245 analyzed brands are neutral, indicating similar values across party lines among Democrats and Republicans.
The notion of brands having political affiliations would have seemed bizarre a decade ago, but today's polarization suggests we now live in a world of political 'brands'.
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