IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability
Briefly

from Exchangewire1 month ago
Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS's position as the global benchmark for trust and transparency in digital media quality.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/21/ias-earns-mrc-accreditation-for-integrated-third-party-calculation-reporting-of-youtube-video-viewability/
The full scope of the accreditation covers IAS's third-party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/21/ias-earns-mrc-accreditation-for-integrated-third-party-calculation-reporting-of-youtube-video-viewability/
Read at Exchangewire
#integral-ad-science #mrc-accreditation #youtube-viewability-reporting #digital-media-quality #transparency
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