"'Skip the Chemicals' used humor and reverse psychology to illustrate the concept of less is more when it comes to food ingredients, reaching a wide audience on a modest budget."
"'The World's Most Skippable Ad' features a couple singing the names of over 700 chemical ingredients, urging viewers to skip the ad and buy organic instead."
"The ad was designed to be perversely entertaining, running through the full list of ingredients if viewers insisted on watching, highlighting the lack of nutritional value."
"Placed on YouTube as preroll, the ad achieved a 51% completion rate and an average viewing length of 7:57 minutes, with 8.5 million views overall."
Humanaut, an independent creative agency, won a Shorty Award for the 'Skip the Chemicals' video in the Best Use of YouTube category. The video promotes Organic Voices, a consortium advocating for fewer ingredients in food. It humorously presents a 30-minute ad featuring a couple singing the names of over 700 unnecessary ingredients in conventional food. The ad encourages viewers to skip it and choose organic instead. It achieved a 51% completion rate and garnered 8.5 million views, demonstrating effective engagement on a modest budget.
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