Securely store highly sensitive data like Social Security Numbers and bank account numbers in HubSpot using custom properties, enhancing operational efficiency and customer interactions.
HubSpot introduces new features like marketing SMS replies, subscription billing automation, Sales Workspace, custom object record creation on iOS, Company Health Score Builder, outbound calls from navigation, and Allbound Timeline Card for better engagement tracking.
Enhancements like CRM data backup, spam detection in form submissions, workflow performance visualization, stage calculated properties for lead management, and quick create feature for productivity boost further elevate HubSpot's functionalities.
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