How we hacked Australia's Super Bowl from a Pizza Hut
Briefly

"We didn't pay a cent, but that didn't stop The Agency Hut from daring to hack Australia's biggest sporting event in real-time, creating one of the most successful social campaigns in Pizza Hut's 50+ year history."
"Today, with new management, and a laser focus on product and service, it's a challenger and Australia's fastest growing QSR. And we're creeping up hot on heels of our own arch-rival, Domino's."
Read at The Drum
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