How Vim Black, a fake product, made a real impact in households
Briefly

from The Drum4 months ago
Every chore, especially dishwashing, has been considered a woman's domain since times immemorial.
The Drumhttps://www.thedrum.com/news/2023/12/06/how-vim-black-fake-product-made-real-impact-households
Our research further validated that men think that if they do dishwashing, they are helping their wives and mothers.
The Drumhttps://www.thedrum.com/news/2023/12/06/how-vim-black-fake-product-made-real-impact-households
Read at The Drum
#digital advertising #consumer goods #gender equality
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