"If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend," says Dréa Hudson, Head of New Media Growth at HubSpot.
"When you can't afford an ineffective campaign, it's crucial to ensure that your advertising efforts are reaching the right audience."
"Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost. Drafting a succinct press release and keeping media contacts organized is a good start to garnering coverage."
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