Traditional marketing metrics often fall short of capturing nuanced, account-specific outcomes in ABM. Focus on metrics reflecting relationship building, account penetration, and real business impact to truly measure success.
Balancing quick wins and long-term relationship building is crucial in ABM. Set metrics for short-term progress (like initial meetings) and long-term success (deal size increases) to accurately assess effectiveness.
#abm-success-measurement #relationship-building #account-specific-outcomes #balanced-metrics-approach
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