Landing pages should act like skilled salespeople, capturing attention and guiding visitors through the sales process. Personalize communication using customer-centric language, address specific needs, qualify leads, and craft effective sales pitches by focusing on the next micro step.
Aligning landing page headlines with ad content and using customer language instead of internal jargon can help build a connection and trust. Disqualify unsuitable leads and tailor offers based on prospects' awareness and readiness to buy.
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