With supply chain disruptions and rising costs, brands struggle to bring products to market and face consumer pushback on price hikes. Understanding consumer behavior is key to stay competitive.
Consumers are becoming savvier in their shopping habits, emphasizing smart shopping and deal hunting. Brands must optimize pricing, leverage marketing investments effectively, and understand online-offline shopping connections.
Strategic omnichannel efforts are crucial as consumers actively compare deals online before in-store purchases. Brands must enhance marketing strategies to adapt to changing consumer behaviors and remain competitive.
Data analytics and consumer insights are essential for targeting profitable sales channels effectively. Brands need to focus on making their marketing investments work smarter and provide seamless online-offline shopping experiences.
Collection
[
|
...
]