"Mandatory training often leads to disengagement, as individuals complete courses without retaining information. Unlike marketers, L&D professionals may not feel the immediate pressure to capture attention."
"Relevance is crucial for engagement. Understanding the audience's daily challenges and using their language can make training content feel personalized and necessary."
"A campaign approach to training involves a series of smaller, interconnected learning experiences rather than a single course. This method promotes retention and engagement."
Marketers face immediate consequences for losing audience attention, while L&D often assumes mandatory training guarantees engagement. Effective training requires understanding the audience's real-world challenges and using relevant content. Instead of traditional one-time courses, a campaign approach with multiple touchpoints can enhance learning retention. This method involves delivering smaller, engaging content over time, making training feel less burdensome and more impactful. Adopting marketing strategies can significantly improve L&D outcomes.
Read at Big Think
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