The value of long-term thinking has come into sharp relief following the disruption caused by the Covid-19 pandemic that characterised early 2020.Businesses that invested in digital transformation best weathered the storm, showing the clear benefit of developing a future strategy.This quick guide, an abridged version of Econsultancy's Developing Future Strategy: Long-Term Thinking for Marketers Best Practice Guide, looks at the steps that businesses can take to ensure they are ready to take advantage of the opportunities, and navigate the challenges, that may come from an uncertain future.
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