In a value-based pricing model, an agency bills the client based on the perceived value it brings-through traffic, leads (organic or otherwise), and social media engagement.
Choosing a suitable agency pricing model is crucial because it affects your income; you don't want to undercharge or overcharge your clients.
Understanding the different pricing models helps in setting clear expectations, fostering transparency, and ensures smooth financial management throughout the project.
#agency-pricing-models #freelance-marketing #client-billing #value-based-pricing #marketing-services
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