How to boost operational maturity with strategic martech selection | MarTech
Briefly

Operational maturity involves optimizing processes, systems, and team members for high-quality work efficiently and effectively.
Moving up the maturity scale isn't about a vanity metric; incremental improvements can have a real impact.
Avoid wasting resources by clarifying objectives before tech investments to prevent demotivation and abandoned tools.
Start the journey towards operational maturity by defining a clear mission, vision, goals, and specific improvement metrics for the team.
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