The music industry is finally getting away from the static lineup ad and embracing storytelling and lifestyle content. We are seeing a return of 15 to 20 times our ad spend on TikTok.
Our whole approach is about matching upper funnel engagement, based on the user's interests, with content we've created around the festival. This strategy helps to connect with potential customers effectively.
TikTok's popularity among concert and festival marketers has increased significantly in the last two years. The platform's learning curve for posting ads is fairly simple, encouraging more effective marketing.
Our videos have a watch time tracker. If someone watches for 15 seconds or more, they'll receive a follow-up video containing specific details about the festival, driving conversion.
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