How the creators of 'Bluey' took a different marketing approach to the show's video game moment
Briefly

from Digiday5 months ago
Nov. 15 marked the release of "Bluey: The Videogame," the first major console video game based on the popular Australian television show. Instead of simply adapting "Bluey" to a new medium, the game's creators hope to use it as a marketing channel to expand the "Bluey" empire even further.
Digidayhttps://digiday.com/marketing/how-the-creators-of-bluey-took-a-different-marketing-approach-to-the-shows-video-game-moment/
By design, players who engage with the game via Switch or PlayStation do not need any prior knowledge of "Bluey" lore to enjoy it. 'It will take you through who the main characters are, what their roles are; how they interact with each other is similar to how they interact in the show,' said Vincent Grogan, production director at Outright Games.
Digidayhttps://digiday.com/marketing/how-the-creators-of-bluey-took-a-different-marketing-approach-to-the-shows-video-game-moment/
Read at Digiday
#Bluey #children's cartoon #video game
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