"Soccer fans in Latin America are some of the most passionate in the world, and many view it not just as a sport, but as a way of life or even a religion. The region has an incredibly strong social connection to soccer, which is a core part of its culture."
"During the 2022 World Cup, an estimated 5 billion people engaged with content related to live matches or digital coverage, and nearly 1.5 billion people watched the final. In Brazil alone, 173 million people watched some part of the tournament, which is over 80% of the population."
The FIFA World Cup 2026 will be a major event in the U.S., Canada, and Mexico, offering brands a chance to connect with new markets in Latin America. Soccer is deeply ingrained in Latin American culture, with fans viewing it as a way of life. The tournament will attract attention from various nations, and previous events have shown massive engagement, with billions interacting with content. Companies should leverage this opportunity to reach passionate soccer audiences across the region.
Read at Forbes
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