51% of companies using at least eight channels to interact with their customers and 79% reporting that it's crucial to have a cross-channel overview of performance and business impact in order to make the best decisions.
AI-powered predictive budget allocation (PBA) can step in to eliminate tedious tasks and improve performance. With PBA, marketers can allocate their dollars between multiple campaigns, across channels, to maximize outcomes.
Typically, campaigns using PBA experience an average 10% increase in performance according to 2023 data by Smartly.io. In addition to the performance boost, the integration of PBA results in tangible time savings.
Essentially, PBA can help marketers to optimize budget allocation to deliver the most effective and top performing campaigns across several channels at once - freeing up time to focus on more strategic work.
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