How Modern Technology is Rewriting the Rules of Marketing | Entrepreneur
Briefly

Sure, social media was big in 2013, but today's social media blows it out of the water. Take Facebook, for example. It remains the largest social media platform today, just as it did a decade ago. Here's the difference: in 2013, Facebook had 1.2 billion users. Today, it has over three billion.
Thanks to the evolution of search engines, today, if you need to find the best tacos in town, you can simply "Google it." The practice of search engine optimization has grown in importance as businesses strive to optimize their online presence and rank higher in search engine results.
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