"Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different."
"What's interesting is that many businesses have completely abandoned print, thinking it's old-fashioned. That's left a gap, and savvy companies are using it to their advantage. Your competitors might be battling it out for the top spot on Google whilst you're the only one showing up in the post with something your target audience actually wants to look at. Print has become novel again precisely because it's less common than it used to be."
Printed materials provide a physical connection that screens cannot replicate, making brands more memorable. Digital marketing saturation leads consumers to ignore many emails, adverts, and social posts. Thoughtfully designed mailers receive attention because they sit physically in front of people and cannot be scrolled past. Many businesses have abandoned print, creating a gap that savvy companies exploit to differentiate themselves. Success depends on quality and expertise, as professional finishes and attention to detail create strong first impressions and help printed items genuinely stand out rather than add to the noise.
Read at Business Matters
Unable to calculate read time
Collection
[
|
...
]