There is no better campaign to demonstrate the power of classic OOH than for the Barbie movie. It's difficult to think of the bright (pink) beacon that's been applauded across the advertising, entertainment and fashion industries, to name a few, of anything other than sensational.
Barbie's overall objective was to be one of the most successful female movies, ever. It wanted to prove that movies driven by a female audience can really, really deliver.
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