"As a freelancer, I always wondered, "What would happen if I needed to take an extended medical leave? I'm not the kind of person to take a month-long trip, and I've never taken more than 7-10 days off at a time (which requires meticulous planning ahead of time!). If I don't work, my revenue is $0. I run a solo business, so my income is 100% dependent on me. So what would happen if I couldn't work?"
"I found out this year when I was diagnosed with a brain tumor. Not exactly what I was expecting. I needed brain surgery, and recovery was expected to take a minimum of six weeks - possibly longer. I only had six weeks between my diagnosis and surgery. I've always been a Highly Organized Person, so I kicked into gear. Preparing for an extended medical leave - including preparing my social media - was necessary as a solo business owner. It also gave me a sense of control when so many other things felt outside of my control."
A solo freelancer relied entirely on personal work for income, so any absence meant zero revenue. A brain tumor diagnosis required surgery and a minimum six-week recovery, with only six weeks to prepare. Social media, especially LinkedIn, functioned as the primary inbound client channel, supported by a routine of two daily posts and active engagement. Preparing systems and social content before surgery maintained client visibility and provided a sense of control. Efficient tools and prebuilt resources for solopreneurs reduced business risk during the medical leave.
Read at Buffer: All-you-need social media toolkit for small businesses
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