"I've done a 180 when it comes to the use of AI. Instead of viewing ChatGPT as a threat, I now look at AI more broadly and view it as an opportunity. Original, well-articulated ideas stand out in GEO-driven searches much more than they ever did in SEO-driven search. As such, there's a huge opportunity to articulate and amplify thought leadership, which is what we've been doing all along. - Margy Sweeney, Akrete"
"Our company started as a traditional PR agency, a model we once believed was sufficient on its own. As our clients' needs grew, we evolved toward an integrated strategy that combines brand strategy, content creation, social media and influencer relations to deliver more cohesive storytelling and stronger results. - Durée Ross, Durée & Company, Inc."
"I used to believe marketing should lead sales-if we built the right brand, website and campaigns, sales would leverage that and revenue would follow. Now I see the site, messaging and campaigns as a shared "revenue infrastructure" that only works when sales and marketing are in the same room, building from the same customer truths, under one mandate: Does this make it easier to sell and buy? - Curtis Priest, Pixelcarve"
Long-held marketing convictions erode as technology and new channels change competitive dynamics. Agency leaders achieve progress by reexamining beliefs based on testing, iteration and client results. AI can amplify original thought leadership and improve discoverability in GEO-driven searches rather than serving only as a threat. Traditional PR models evolve into integrated brand strategies that combine brand strategy, content creation, social media and influencer relations for cohesive storytelling and stronger outcomes. Marketing and sales function best as a shared revenue infrastructure aligned on customer truths and a single mandate: make it easier to sell and buy.
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