How DiGiorno took a bigger slice of the social market

DiGiorno and Reach Agency have won the Food and Drink Pharma category at The Drum Awards for Social Media.

With the exciting launch of DiGiorno's Fully Stuffed Crust Pizza later in the year, we had an exciting product innovation to set us apart.

First, TikTok was still considered experimental in the marketing world and the Delivery Giants largely stayed off the platform.

Read at The Drum