In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create.
Beginning a brand's journey toward purpose-driven transformation requires authentic insight. This insight is the foundation of a brand's social impact mission and solidifies its commitment to effecting change.
We conceived the Cause for Alarm campaign to bridge the gaps in education and access to fire safety measures in vulnerable communities, including the disproportionate impact of residential fire fatalities within the African American community and among children. In fact, U.S. Consumer Product Safety Research found that African Americans face nearly two times the risk of house fire deaths, and the U.S. Fire Administration concluded that nearly one child dies in a house fire every day. We knew we couldn't stay silent
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