How #BookTok made the Kindle the internet's latest obsession
Briefly

"Amazon Kindle sales have been growing in double-digit percentages for the past two years, largely buoyed by the under-45 crowd, with some 60% of sales from first-time buyers."
"The term 'Kindle accessories' has racked up over 7.9 billion views on TikTok, as readers compete to create the coziest, most post-worthy reading set-up."
"For those looking to upgrade their reading game, you can accessorize your e-reader with Kindle charms that double as dust plugs for the charging port."
"Reading is often advocated as an antidote to the internet, but as Barry Pierce writes, 'Being perceived as having read a lot of books warrants a fair share of cultural capital.'"
Read at Fast Company
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