"LinkedIn has made significant changes to its platform over recent years to focus more on content and enabling connections around content out in the open, versus just allowing professionals to connect and message privately. It creates an immense opportunity for thought leadership at scale, but with that comes risk and responsibility to individuals and institutions. Honesty Honesty was a key theme for success on LinkedIn."
""In Singtel it was also where I started speaking at a lot of conferences, because I'm very passionate about two things: one is marketing and media and anything to do with television or content and the second is that I really think there is merit in being honest with our struggles and what we have learnt, especially for women.""
LinkedIn shifted its platform toward public content and open connections, creating large opportunities for thought leadership and also new risks and responsibilities for individuals and institutions. Marketers from Netflix and PSB Academy leveraged the platform to build influence and earned LinkedIn Power Profile status in Singapore for 2017. Honesty emerged as a central tactic, with business leaders encouraged to be candid about struggles and lessons. Dipashree Das connected LinkedIn use to conference speaking and described how her visibility began at Singtel. Marcus Loh cited LinkedIn's CEO as an example of leadership honesty influencing financial outcomes.
Read at The Drum
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