With the holiday season upon us, trends are emerging in response to two driving forces - the retail industry's shift towards technology-driven, customer-centric experiences and its response to incentivizing shoppers during uncertain economic times.
Take the rise of social commerce as an example. With revenue generated from social commerce expected to reach $6.2 trillion by 2030, brands continue to turn to social channels like Facebook and Instagram to boost sales.
[
add
]
[
|
|
...
]