"Any indie developer will be able to tell you that designing and making a video game is only part of the job. You also need to market the game if you want people to actually play it, and that can sometimes be the most difficult and disheartening part. Marketing a video game might not throw up the technical challenges involved in making it, but it can require just as much creativity, as one indie dev recently demonstrated with an unusually blunt approach (for help on the making side of things, see our guides to the best game engines and the best laptop for game development)."
"Solo indie developer Marty PixelRod hit the streets of downtown Greenville, South Carolina, to try to drum up interest in his gameplay trailer ahead of today's release of new mini-metroidvania, Prototype Juan: A Tale of Two Mundos. The video is in jest, but he has a serious point: marketing a video game can be hard, and it needs a more strategic approach than simply throwing it out there"
"Many developers will be able to relate to Marty as he stands forlornly on the high street with his laptop in front of him, hoping that at least one passerby might show interest in his game. It will feel like an apt analogy for those who have been there watching their Steam wishlist slowly tick up in single figures."
Indie game development requires both creating the game and actively marketing it to attract players. Marketing can be as creatively demanding and emotionally taxing as building the game. A solo developer staged a blunt, street-level stunt to promote a gameplay trailer and illustrate how ineffective lone, ad-hoc tactics can feel. The stunt emphasizes that game promotion needs planning, strategy, and outreach rather than hope that passersby or organic discovery will suffice. Practical promotion includes engaging audiences, leveraging platforms like Steam, and drawing on marketing techniques shared by experienced indie developers.
Read at Creative Bloq
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